Driver_Brain

The Psychology Side of Racing

Ray Evernham just purchased the rights to the IROC series.

If you aren’t familiar with that series it was based on the premise that one entity prepares all the cars and drivers compete in an unprecedented level playing field.

If you took that concept and applied it to our series, where would it lead?
We all have opinions about the cars on the track. In the 2023 season one driver dominated with an unbelievable number of wins when there were some 70 competitors who strapped in during the season.

Speculation runs rampant about that. At the end of the season an unannounced motor check was performed, and all three cars were determined to be in spec.

All political statements aside congratulations to those drivers on their achievements. Not just the aforementioned driver, but all three who were inspected are at the top of their game and deserve admirations and our respect.

Now that we got that premise out of the way..
If you look at that objectively you must ask yourself: “What is it they are doing that we are not?”

On the face of things, they have the same equipment as you. So, what other factors could make the difference?

Setup, experience and luck have a hand in it for sure. Being able to keep the car from mechanical failure is a factor week in and week out.
Maybe they just get more sleep and when that split second decision needs to be made, they simply do it better.


Exploration of the phycology of a race driver

Hey, no expert here. Just putting that out before we start. Most observations I am about to discuss make sense to me. Feel free to join the conversation of all of it – that is the point of doing these articles. They are supposed to be entertaining and informative.

Life factors into racing. Your stress level, your mental preparation and your environment at the racetrack can all make a difference in how you perform on the track.

If you failed before you may have that little hesitation holding you back.
Previous on track incidents may make you biased or reluctant to take chances.
 Lack of experience can work in your favor (too new to know not to try running a different lane that works for example). Lack of experience can also end your night.

All of that aside, let’s explore the psychology of your mindset and see if we can help improve your mental state when you are on track.



What are the goals?

  • How about staying focused and motivated during a race.
  • Suppose we discuss building confidence. Confidence comes from every member of the teams and makes you believe you can do better each time you buckle in.
  • Mental toughness and the ability to handle pressure and stress when things do not go just the way you imagined it.
  • A winning attitude that isn’t temporary.
  • Setting goals for yourself to accomplish.
  • Satisfying your need to be accepted in your series and by your peers.

If you can accomplish any of these even to a lesser degree, I guarantee your on-track performance will not suffer for it. To achieve that goal, I hope to break each down a bit and discuss what you can put in your racing drives toolbox as a tool to help you achieve that goal.

Focus and motivation.

Imagine yourself accomplishing that goal. You need to manage your surroundings some and to some extent shut out all of the distractions so you can concentrate on driving. Having a car that is solidly prepared and reliable will do much for your worry about not making the distance. Races are won in the shop and preparation minimizes the stress of mechanical failure.
Visualize yourself on the track to prepare for a race. Drive the track, see the turns and straights.

That few moments when you are lined up to race waiting. Instead of asking why they keep having repeated cautions, I recommend you start by asking yourself:
Where are you going to start the turn if you have your way?”
“What if they are inside or outside of you?” “On that starting line, what do you want by the entry of the turn?”
There is nothing you can do about that division and the fact that they cannot complete a lap so you might as well use the time to your advantage.
By mentally racing in your head, you prepare yourself better for the different types of obstacles and your performance will be more automatic and less ‘on the fly’. Practice your race, ask the what if’s and prepare yourself with a plan.

Confidence

All drivers start somewhere. No one is a champion immediately. Just like school, some students have to study much harder to achieve over others who it just comes easy. None of that matters if you think you are a lesser driver.
Take what you are good at and use it to be better at what you need work on. If something seems impossible ask yourself if you are going to do it. If the answer is yes.. do it. Knowing you are going to do it is the hardest part.

Doubt is holding you back. Okay you wrecked. Do you think the winner of last week’s race has never hit something? Move on and let the improvement show in this race. Be confident that with more laps, more experience, more understanding, and lessons from past mistakes will move the needle forward. Confidence from your team is important too. Discuss with them your current state. Ask them what you are improving and what needs more attention.

We all race but most do not really break down and discuss lap for lap what was happening and what could be done better in the future as a result. Your team will let you know that you got this. That is a big help.

Mental Toughness

Imagine for a moment you are in the car and were winning with four laps to go. It is your first chance to win. You lose the lead as the caution comes out. Are you going to be so devastated that the win was just so close that you could touch it? If you are, you aren’t focusing on the chance to take back that lead. The race isn’t over and yes you may not win, but getting excited by the pass isn’t helping you so why expend energy instead of racing for the win.
Mentally you can cost yourself on the track more positions than any ill handling car or other factors.

Mentally tough drivers have the ability to check emotions. That they started in the top five, got spun in the first corner but still race back up through the field is a fine example of that. It happens all the time.
 Racing isn’t fair – be mentally tough, shake off the emotions and use your skill to better your position on the track.
When a team checks in at the pit stand to go in there isn’t any promise of a top five start so why not deal with the hand you are dealt like it was supposed to happen. Focus on the task at hand and not the injustice of the moment. Being mentally tough is likely the hardest task. Race drivers are emotional and often see what happens on the track as a personal attack in the moment. A thick skin goes a long way for getting back into the game. Shake it off!


Long-term Winning Attitude

Jeff Gordon was on a team that was so incredibly successful all drivers would do well to look at the way they went about winning. The ‘Rainbow Warriors’ literally had a moto that was: REFUSE TO LOSE.

What if you could adopt that attitude. Look at the glass half full and if you have a wreck realize that it may have been worse instead of seeing it as devastation. Many teams would see finishing second three weeks in a row as a great thing if you can relate. Okay you did not win, but what is there to complain about when you are consistently finishing in the top five and 98% of the other teams are not. All in the perspective.
Learning from both good and bad put you ahead as long as you look at it with a winning attitude. No Debby Downers allowed.



Settin’ Goals

Drivers who set specific, measurable goals for themselves are more likely to see success on the track. Goals can be related to lap times, finishing position or plain old finishing the race. Set a goal and work toward it. Goals lead to determination and allow you to strive for them. Without goals, you are just bobbing along hoping.
Make those goals public to those around you. Work as a team to achieve and celebrate when you achieve then set higher goals.

Here is an example of a worthy goal: Look at lap times. Are you faster in the beginning? Do you fall off? How much? If you could maintain a few tenths consistently to the end of the race how much difference would you see in finishing positions. Why is your car falling off? What can you do? Maybe drive a little more conservative and save tires? That is a goal you can set and work toward.

Meeting Peer Expectations

Most of us are worried that our reputation will take a hit if we don’t perform to lofty expectations. There is a fine balance between driving respectfully and winning. You should consider where you stand in the scheme of things.
Everyone knows that no one person is universally loved by everyone. The goal here is to fit in enough to not be hated, but respected.

What if you went out and had a discussion about with those who race against you. Find out what they think you need to work on and do that. New drivers need to exercise restraint and earn a place in the pecking order. Unless you want to be outside the social circles (in the infield and on the track) you better give a wide birth to those who are top runners in the series. Don’t roll over, but stay in your lane.

Spend some time and ascertain where you are on the ladder. What can you do to climb a rung? If you are faced with controversy, how will you react? Being prepared to answer these questions with some foresight is not a bad thing. Drivers in the moment often do not consider what things look like on Tuesday looking back. Don’t be embarrassed and have regrets that you cannot take back. The test is if it wasn’t related to YOU, how would you see it. We have all been there when some maniac is overreacting, and we are silently mouthing get a life in our head as nothing that has transpired met that level of emotion in our estimation. Walking away is almost certainly the right course of action. Being a bigger person takes mental toughness. See above.

The Final Take

We hope that all of this had you wondering what it is you can do to be better prepared for the things not related to the car but the driver.

If you are not the driver perhaps you could approach what and how you say things differently going forward and bolster your drivers mental state to improve your race team’s chances. The racing movie Days of Thunder has many quote-worthy parts, but Harry motivating Cole is a reoccurring theme.

Spend some time with your thoughts and decide what is important and how you will react to situations that could matter and require a decision in the moment. Ask yourself how prepared are you to deal with adversity? If you remember back to the reasons, you started racing you will find the motivation to calm down and use your potential to create good memories as well as improve your standing in the sport.
What are your goals? How important are they to you and your team. Remember that you are not alone in this. Winners have people who support them. This is not a one-person sport.
Best of luck.

PPB-Motorsports-Logo

2024 Motorsports Information

Motorsports means a multitude of things to racers. Some all at the same time.

If you have never been, it is bucket-list worthy experience. First time visitors will not be prepared for the variety, shine and sheer volume of things on display. MAKE SURE you stop by the Xcel Booth and see our division being represented!

First impressions.. racing is not inexpensive!

Shiny translates to expensive is a common first impression. You will be hard pressed to find something not new on a car at the show. Sure, it isn’t a requirement, but new is the rule.
Any notions of a lower economics class will be shattered a few feet into the venue.

Nostalgia on display

For older visitors, new is okay, but this is the car I remember!
The race show has an entire section dedicated to the rich history of the 60’s, 70’s and the era of couples and coaches. You will find not only those memorable cars and paint schemes, but also some interesting cars from other types of racing including road racing and Nascar.

Tools and Gadgets, Dzues Buttons and Pop Rivets

Exhibitors will be showcasing all types of racing technology along with parts needed in your race shop for everyday tasks. It is wise to stuff that wallet with some racing funds and survey the shop for things in low supply. Nothing makes life better than a well-stocked race shelf. Having it on hand is a blessing so we recommend you buy two!

VIPS, Autographs and Racing Discussions

The show has something for each day scheduled with people who are interesting to racing. Racing celebraties like Ken Shrader, Jimmy Spencer as well as local drivers from your home tracks will be on hand at different times during the show to meet and greet.

For more on that see the show shedule:
2024 Show Schedule – Motorsports Race Car & Trade Show (motorsportstradeshow.com)

Miss Motorsports Pageant and More..

There are other things happening. Kids can compete in a the big-wheel races and win trophies! The 2024 Miss Motorsports will be selected this show and tributes to past drivers will all be part of the other activities.

Dates/Costs and Such

Dates: January 19th & 20th
Times: Friday – 2pm to 9pm | Saturday – 11am to 8pm
Location: Greater Philadelphia Expo Center
For GPS 1601 Egypt Road, Phoenixville, PA 19450

Cost: Adults – $15 | Kids 6-11 $5 | Under 6 free

Two_Side_Coin

Racing Costs – Both Side Of The Coin

Shell shock – how did we get here?

Xcel Modified drivers when asked in the end of the year survey all agreed that one of the top three reasons for being in this class is cost savings over other classes.

There is a lot at stake for all of the participants – not just the race driver.

  • For the teams
    • The cost of towing to and from the events
    • Entry to the pits for driver and crew
    • Repairing damage
    • Replacing worn out tires
  • For the track and series promotors
    • Justifying the endless responsibilities, phone calls and millions of details
    • Managing the weather contigencies
    • Proper track prep, and having the program run smoothly
    • The unenviable task of pleasing everyone

Full disclosure: Going to weigh in heavily on the side of the tracks and promotors for this one.

Stopped at the pit of the Baer Xcel Modified to help with a registration question and was offered a quick update on the upcoming Bloomsburg race.

Just some information to get out in front of the changes for this race.

After posting start times for the race at Bloomsburg, I tacked on that the fee structure was going to be a tad different this go. Instead of each person paying more for entry to the gate, there is going to be an addition registration fee of $20 for the car (typically $20 – now $40).

No offense was taken, but a few chimed in about the fee and commented various points.
I responded with some clarification and felt all of the comments were satisfied.

The phone rang and it was in response to that post.

It wasn’t bad, it was just a conversation to add additional context.

Last year there was a fee for our division that had an extra $10 per entry to the gate.
This year they changed it. $20 per person for all divisions at the gate and $40 at the Xcel trailer for car registration (typically $20).

This was a 2-part decision. Mainly now the gate collection folks only have one tier to manage and that avoids confusion all around. Secondly, if you do the math, it is actually LESS than last year for a team to get in.

Last week, we had roughly 102 people in the gate. Divide that by the cars and again you have to realize that is actually a better equation.

Then ask yourself what the purse payout is and who pays for the purse. When the day is over how much money is left to offset the cost and make a profit. Let me save you the trouble – by most accounts – not enough.

Promoting racing is like all of racing you do it because you love the sport. There are a lot of easier things to do to make money.

In the coming weeks we will be racing at BAPS, Lincoln and other venues. I learned that each track has independent requirements and whoever is hosting races (if it isn’t the track themselves) has to agree to a fee structure for the event.

Depending on how many participants, what you are required to provide for staff needs, track prep, lighting and other factors like emergency teams. I learned that the costs vary quite a bit more from track to track.

Imagine for a moment that all of that effort is going toward a race that as this was written has a 70% chance of rain in the forecast.

To stop and ponder all the logistics that go into running the event, hosting a tour series and at the end of it all raising some money for your efforts you can imagine what it would be like to be that person(s) who has taken on the task of hosting.




My personal takeaway is that if an appetizer that was $6 is now $14 for the same thing..

I have often said: “I won’t complain about the cost of a meal if it is good.”
Well, now that we have to regularly spend upwards of a $100 for the two of us to eat, I stopped saying that.
Reality is a bitch.

If you go to the movie theater with the meal it cost roughly the same as pit entry now a days. I would much rather pay to enter a race track.

$45 the other night was a discussion we all had as we drove to the pit spot, but what a nice track they gave us to race on.

Our car was in the top 5 and broke six laps in. It was still worth it to see all of you again and be a part of the Xcel community.



Xcel_2023_SeasonLogo

2023 Registration Information

Introduction: Teams asked for everyone to participate in registration.

It allows the series to promote and thrive. Registration is free.

Click on the titles below to expand information.

First thing is look on this list below (updated 2/23)
If your name is here, you were registered in 2022. GREAT NEWS, your re-up for 2023 is super simple.

To Register for 2023

There is a short video below to help with the steps listed here if needed.

  • Login using the link on the top right of the homepage
  • Choose: Dashboard
  • Choose: Update Registration
  • In the field for YEAR: Change from 2022 to 2023

We also recommend you check the rest of your dashboard and update information as needed. There is a video below that shows step-by-step how to go about this.

If you are having trouble with your login:

PLEASE DO NOT create another login. Either use the lost password function or reach out using the HELP form.

Once your team is listed on the Xcel Race Teams page, your registration is active again.
To see that XCEL MODIFIED SERIES HOME PAGE | XCEL RACE TEAMS

Bomgardener, Rob
Bressler, Gerry
Donati, Christian
Donati, Kyle
Frable, Christopher
Furman, Larry
Gastley, Jason
Gradwell, Ray
Heisey, Scott
Hitzler, Richie
Hitzler-Mays, Tiffany
Hoke, Ty
Johnson, Bill
Kreiser, Chad

Lewis, Roger
McGinty, Kevin
Mroz, Mollie
Myers, Jarrod
Nettleship, Tommy
Newbigging, Douglas
Schmeltzer, Olivia
Schraden, Justin
Sieben, Devan
Smith, Bryce
Smith, Christian
Sutton, Geo
Whitby, Eric
Wilver, Jack

New Teams Registration
First off, welcome to the division. Registration takes a few minutes and requires you to gather some information prior to doing so. The log in link on the top right of the page is where teams manage registration accounts and information.

To make your registration easier, we highly recommend you take a bit and watch the video below.



Rear_Suspension

5 things to watch out for

You made the right choice picking an Xcel Modified. If you are new the class this year we welcome you and offer some advice on five spots that will cause you heartache if you ignore them. The cars themselves are a marvel of engineering and for the most part if you aren’t crashing you should not have a big job preparing week to week.

Still, they do have moving parts and as such require regular maintenance and checks to raise your percentages on laps completed.

Hope here is to shorten the curve and highlight some of the more frequent (or frustrating) trouble spots you need to be aware of.
Here are our 5 things we recommend you put eyes on weekly or every race in no particular order.

1 Electrical grounding, on/off switch connections

Grounding

An Xcel has ground areas built into three places. One is on the front near the switches, the second is under the fuel safety switch and the third is top mount bar of the fuel cell.

The harness is grounded in the front, motor to the middle and fuel components in the rear.

If you experience any issues with the car running these are the first places to search out and make sure they secure and making proper ground.

Once you have checked your grounds, look for wires that could be grounding out unintentionally. Wires that pass through sheet metal (say for example the transponder wires) may have rubbed the protective outer layer out and be shorting out.

Switch Wire Connections

Those tiny little wires and flat head screws on the switches will be perfectly fine for lap after lap – until they aren’t. It is easy to not include these areas in your checks, but if you are experiencing hiccups or unexpected power losses that little voice should tell you to start looking for loose wires.

Teams should have an electric kit on the ready. Heat shrink connectors and wiring along with fuses and tools for crimping need to be ready at the go so you can fix any suspicious connections and sign off on them as the culprit.

Amazon has inexpensive connectors that heat shrink and solder. We have used these products on our race car, trailer, boat wiring and truck with much success.

It doesn’t hurt to have a small box or drawer in your trailer dedicated to electronics. A test light, some electrical tape and a spare switch could save your race.

Here are a few links to the products mentioned so you won’t have to search all over..

Heat Shrink Connectors | Heat Shrink Fittings | Heat Shrink Tubing | Waterproof Connectors | Sheet Metal Pass Through Connectors


2 Water Penetrations

When you clean your car you should protect your components by covering with plastic and doing all you can to avoid direct spray of water on electronics.

Truth be told factory components are designed to withstand some degree of water just like they would on a motorcycle if you were driving and were caught in a storm, but still protections should be put in place.

If you are power washing your car, make sure you not only cover but prevent those covers from blowing off. It is a great idea to develop a system for protecting the top of the motor, the harness and ECU since you are likely to be back at the same task regularly. Make the effort and then implement it.

One last thing on this subject. Have a method to cover your car in the event of a rain event. Keep a tarp in the trailer to protect your electronics and your driver’s seat. You will be glad you did.


3 Front Suspension: Kingpins and Steering Arm

Fig 1: Newer style hub, kingpin assembly

There is some variation to this depending on the style of front components you have
The older style have a retaining clip that we found weren’t actually being used.

Over time kingpins will work their way out and need to be persuaded back into a seated position. The two bolts on the steering arm can be fusion tight going out and loose coming in.

These arms should not only be checked during your weekly maintenance, but practically every time the car comes back to your pit. While you are looking, check your steering links. Scary going 80mph and the wheel just spontaneously decides to spin.

4 Birdcage Connections

Fig 5: Check often for tightness..

The left side of the car has to spots (Fig. 5 Yellow Highlight) where the panhard bar connects and the rear spring/shock to the suspension via the birdcage. These bolts should be checked and tightened frequently.

The same on the opposing side, but for whatever reason the chain side seems to be more likely to loosen. Teams make adjustments here and it isn’t uncommon to have to replace that panhard bar so thread locking is not always implemented.

A word of advice here: Do make sure the bolt is the correct length. There is not bottom to the threads and a bolt this too long could interfere with the bearings. Cross threading and bolts that are too short should also be a concern and a lot of attention to detail is required here.

5. Proper Chain Tension & Chain Master Links

All of the items listed here can prevent you from finishing and ruin your day, but none as far reaching as having a chain come loose and shred itself in or around your motor, suspension and gearing.

Chains are links and as such it is possible they can bind, stretch and wear out. Unless you are running the same track week in and week out you have to adjust chain lengths for gearing. It is imperative that you have the correct chain tension and are consistent in the way you apply it.

Having the car in different positions can give you a false sense that you have it right and you can be duped into thinking the chain is tight until you realize that rolling the car forward totally changes the tension from what you thought it was.

Xcel Chassis has a video on the YouTube Channel detailing how to properly adjust tension.

Some teams have done away with master links. A chain link tool is inexpensive. The one in the image is under $15. It will allow you to change chain length as well as make a permanent riveted connection.

Teams make chains to fit the tracks they run and then switch each week to the length for the gearing they want to employ. Properly created chains take away the problem of a master link failure which does happen.

If you do stick with master links, be attentive they direction they are facing when you put the chain on.


Summing up our list and final thoughts.

The list above may be subject to opinion, but many will agree that a setback that could have been avoided is the worst possible thing to a team who has a great car and doesn’t finish the race. The would have, could have, should have make for a real long ride home.

You may be quite honestly the only person who read this article. If not hope is that teams will post what they see as important in the comments at the bottom. I hope other do so.

How far are you willing to go? Thread lock and other measures can be taken. Teams could enclose electronics like a battery in a box if you will (be mindful of heat if you do this) to protect from water exposure.

Are your water/fuel hoses rubbing the outer protections or against sharp body panels?

Replacing every grade bolt on the suspension isn’t a bad idea once a season and the list goes on and on.

The 2023 tour races added up to right around 310 feature laps. That doesn’t take into account practice, qualifying and any weekly races. It is fair to say that you could potentially be running over 500 laps on what is almost certainly a challenging racing surface.

It is easy to imagine that many of these cars have thousands of laps. Statistically speaking something is going to loosen or wear out. It is up to you to catch it.

hammer_logo

Let’s talk about sponsors

Introduction

If you are asking yourself (in that little voice in your head) why would I ask someone to sponsor me that knows nothing about an Xcel modified and how could racing an hour plus away possibly give them value/exposure..?, you are not alone. What is exactly the value of sponsoring one of our cars?

Sponsorship is one of those things that inevitably is a part of racing. If this is your first year or you have been racing for many seasons, all of us eventually arrive at the unpleasant task of trying to find funding for our pursuit. I want to open the discussion and present ideas that will get the ball rolling and hopefully motivate your quest.

To tackle that goal, I hope to address each segment and offer suggestions on how you could develop a solution to the problems that are commonly identified with sponsorship on both sides of the table.

Sponsorship is part of the racing world. If you look at the big leagues, the entire thing is based on some logo being seeing for ‘x’ amount of time.

Brand recognition is key because customers want to know that they are buying a product or service that has been vetted and the outcome of the purchase comes with less risk because of a reputation.

Already you are asking.. what?
Read on and let me explain how it applies to an Xcel Modified.

Brand loyalty, brand recognition


I am going to stay away from the obvious loyalty about pickup truck brands, but slide on over to a similar comparison of the reputation affiliated with tractors. Likely that you have some knowledge that there are brands and most are associated with a color and a slogan. Country songs will bolster that ‘nothing runs like a deere’. Taking a ride on my big green tractor immediately tells me what brand the singer is associated with.

I personally own a Kubota. Why? Because if you drive around my part of New Jersey, there are multiple orange tractors so I figure – one, there has to be a reason so many are here and – two, it is going to be possible to find someone to service the thing should I need help beyond what I can do on my own.
After many years of owning it – I can confidently say I was right.

Reputation and a feeling of security about my purchase led me to choose orange over green. Each of us does this every day when we choose the things we buy.

Don’t squander an opportunity. If you are taking your Kubota to the dealer for service and the bill is $1500 – be bold and ask them if they would consider the sponsorship of your team. My car mechanic gave me a check for the racing season while I was paying my bill. Giel’s Automotive has been my car mechanic for 30+ year and Ronnie and Bill follow us all the time and know what we are accomplishing.


What do you have to offer


Back to the opening question:
If you are asking yourself (in that little voice in your head) why would I ask someone to sponsor me that knows nothing about an Xcel modified and how could racing an hour plus away possibly give them value/exposure..?, you are not alone. What is exactly the value of sponsoring one of our cars?

ANSWER: YOU… you are the value.

You, your story, your team, your family and the network of people who are your racing circle. You may have to convince yourself of that, but it is true if you make it true. The more you believe that you have something valuable to offer, the more other will believe it when you tell them.

Action on your behalf brings recognition to that sponsor and people hear the name and recognize it even if it isn’t for what they actually do. It only works if you can get them that recognition. You will have to make every effort to live up to your part of the sponsorship you have been entrusted with.

At the very least your sponsorship shows maturity in the growth of the sponsor. If they have enough capital to put the name on a race car, they must be doing something right. Clearly it should demonstrate that the business is established enough to earn trust in what they do. Sponsorship gives them street credit on the business stage (and perhaps a tax write off to boot).

Ideas to make that sponsorship worthy of their investment in your race team

  • Learn about your sponsors.
    • What are the owners names?
    • How long have they been at whatever it is they do.
    • Where physically is the location(s)
    • Are they hosting a special event – when does it happen?
  • Gift them a decent image of the car with their name prominently displayed. One that they can post out where they engage customers if they choose. Maybe go all out and put it in a frame for them.
  • Social media
    • Shameless plug: Register your Xcel on THIS SITE and list your sponsors!
      • Create a racing page and invite your family, friends, coworkers and anyone else to see and follow your racing.
        • Only positive – I don’t care if you crashed or someone took you out, phrase bad news posts as something of a learning experience. Do not argue or talk bad about things on your social media page
        • Mention your sponsors often – do it in a way that is more sincere than just listing them
        • Tag them in your posts
        • If you use their business or product, demonstrate on your racing page that you are. Show images even if it isn’t related to the race track.
      • Post on local social media (for example, we have a page dedicated to Holland Township the municipality where I live.) tell the local folks ‘they deserve your support’. Do it enthusiastically.
      • If it is a racing sponsorship, post on racing social media sites.
  • Talk about them to your racing community when you are at the track. No matter how far away they are, someone somewhere has an uncle who could benefit from hearing the name. How many phone calls have you gotten asking you what was the name of…?
  • Show your car and put their products with a sign on it
    • Community day
    • Parade
    • Town car show
    • In front of your house on a Saturday
    • In front of their business
    • At the local fair – or the county fair – or the state fair
    • If you are (insert thing here). Their fundraising event.
      • Member of the Elks? At the pancake breakfast
  • List your sponsors on your trailer
  • Make a shirt and put your sponsors on it. Make them inexpensive to multiple people can walk around and advertise your sponsors. Save a few of them and give them to the sponsors.
  • Buy and use their products/services
    • Give them a review
    • Tag yourself if you are visiting their location
    • Create a giveaway with something they offer
  • Ask if you can hand out samples for them
  • Carry some of their business cards in your race trailer
  • BE AN AMBASSSADOR
QSL Sponsor Shirt

Quite sure if you are creative enough to race a car, you can come up with things beyond the ideas listed here. When you do, share them with other people. It isn’t a competition off the track. If you are going to speak it may be a great idea to bring one of your crew with you. Practice confirming points with that person and let them show how you work together just like you would with the sponsor you are courting.

Sponsors want to be a part of a family. In this case a racing family. You should recognize your accomplishments. Be prepared to talk a little about what you have learned and any achievements that you brag about. It helps them to understand that there is a goal to all of this and they are investing in helping you reach those milestones.


The art of the deal

How can I ask the sponsor and what type of money do I suggest.

I am going to post what Doug Borger offered on this one. He and I were discussing this topic and he immediately offered a method of communication.

Summary is that you figure out your expenses, list them and after telling someone what you have in mind to help them promote via your race team – offer them a list and ask them to pick what costs they would be willing to offset. Clearly you cannot ask the local empanada shop to offer 10K, so you should tailor your talk to reasonable expectations. You could reverse the list from high to low if you feel that is the approach that will keep the interest as you list the expenses.

Hypothetically speaking you could list items you need or want. Instead of saying can you give me two thousand, you could show them the list and tailor your conversation to steer them towards the goal you are hoping to achieve.


Sponsor Suggestion Sheet

ItemAmountPer..Qty.Total
ItemAmountPer QtyTotal
Bumpers, Rub rails3 replacementsCrash Incident3$350
Tires140 Right Rear, 120 all othersEvery Other Race12$1,680
Pit Entry40 per person x 3 = 120Race24$2,800
Car Registration20Race24$480
New Body750Season1$750
Lettering400Season1$400
Tear Offs1 BoxSeason1$33
Hans Safety Device1 Gen III DeviceMultiple Seasons1$480
Raceceiver1 Raceceiver 1-Way RadionMulitple Seasons1$165
Fire Extinguisher5 lb ABC Extinguisher for trailerMulitple Seasons1$70
Racing GlovesFire resistant racing gloves2 Seasons1$100

Your team, your list. Doug suggested you create a list that makes as if you are spending quite a bit to race and that could lead to them appreciating that racing doesn’t exactly fit the mold of most people’s perceptions and it is in fact a little high class to own a race team.
Depending how well you know the person you are communicating with is how you change the approach to what your ability to fund this endeavor you allow them to see.


After the deal


If you are offered something toward your racing program, be mindful on how that offering is going to occur. Generally, it is best for both parties to understand what the actually terms are. Perhaps you can offer to write up something and list the terms for them. That way what was said and what happens will likely be a better outcome.

If there is an agreement, live up to it. Include what happens if things go south two races into the season and for financial or personal reasons you cannot afford to continue. What happens if your towning vehicle blows a motor and you have no way to get the car there for the remainder of the season?
Have a conversation with them on what failure (on your part) would look like.

If they offer you a sum of money – budget it!


Smaller fish feed the ocean

While all of that sounds great in theory, you may not find it hasn’t worked out to find a bigger sponsor. Never stop trying!


One of life’s little rules is to stop and buy lemonade or iced tea from kids who set up a stand along the road in your neighborhood. You would do well to pretend your race team is that lemonade stand and you are worthy of them stopping, not because they need lemonade, but because they are ‘helping kids’ in the proverbial sense and it is the right thing to do. A little bit of small talk goes a long way toward socially relaying that message without costing you a thing but a conversation.

If all else fails, time to get creative. Sell a one-line sponsorship on your car panel for $10. Ask the multitude of people you know if they could sign up for a simple one-line sponsorship. Most people will open their wallet and hand you $10 without any reservations. It is a simple way for them to be a part of your accomplishments and each time they see the car, it will remind them the part they played. Remember them like they bought the car each time you see them. Saying thanks for the umpteenth time and sharing how your season is playing out. Include something you wish would make you faster.. costs you nothing and you become know for having a racing team. They may even share your details with others. All the better to generate more interest. Networking in its simplest form.

The following year you can ask them again and offer them the opportunity to see if they know anyone who would like to experience the satisfaction they experienced by offering a bigger sponsorship.


The Hammer Logo

You may be wondering why that logo on this article. I did a job working building the LG headquarters in Edgewood NJ. I was foreman for that 150,000 plus block job and had to call the block yard every time I needed a truck of block. I ordered block from Reuthers Materials. They are a full service masonry company in north and central jersey. I highly recommend them. The dispatcher for that company owned the trucks that delivered the block and this is the logo on those trucks.

After speaking with Rich (the owner) and telling him about our race program I asked if he would send the logo to me for our race car. We didn’t discuss money. My intention was to put the logo on the car and send him the image. I would guess that based on our multi-month relationship he would have sent me a few dollars had I asked him to. My company spend a huge sum of money and I was partly in control of where the materials were sources from. One hand washes the other if you will… again networking at its best.
Turns out that the opportunity with our race program didn’t afford me the chance to do it (yet), so I thought that I would recognize our potential sponsor here in this article.

See what I did there – find a way to tie it in – even if you cannot see the full image.


Conclusion

I would like to finish the way I started. This was not written by any expert. Agree or disagree with the content, the only way you are going to obtain sponsorship is if you put yourself out there.

I wonder if you all would like to offer comments, suggestions and thoughts on this. I have no idea just who or what participates in these offerings, but suspect there is the makings of a follow-up article on this topic since it is so important to what we do.

Thanks for reading. Feel free to reach out to me at keith@xcelchassis.net if you would like to offer.

Best of luck to your search. If any of these ideas pan out – would love to hear that too!

Inglin Command Center

Xcel Site 2023 Refresh

Version one of the Xcel Chassis refresh was a welcome update by many of the competitors. Prior to the 2022 season information was pretty much word of mouth and if you were in the close proximity you may have gotten the correct information.

After 10 years of being associated with the Xcel Modifieds, I thought I had an idea of what I wanted to accomplish so I set to it.

Although by most accounts it was an improvement in most every way the development was done in stages and it got a little messy. The sticky widget was quite literally the word press function was separated from the custom dynamic (database) driven points system.

Watching the page hits, listening to your feedback and balancing time invested and the ability for someone else to manage if I someday need to pass this on led me to what the new version two looks like now.

2023 Goals and Accomplished Tasks

Here is the summary of many of the changes that I have implemented.

  • New format for navigation broken into Xcel Chassis and Xcel Modified Series
  • Short preview of a function (like say NEXT EVENT) and a button to the rest of the information
  • Intertwined the database pages into embedded word press pages so the site has one type of navigation and no separation between the two types of pages. (Proud of this one – it was a lot of work)
  • Simplified Navigation by using the breadcrumb feature and offering navigation just down from the top of the page to get back from where you came.
  • Weather Status Light right on the front page.
  • Buttons everywhere for those on mobile so they do not have to try to press a link.

You will see multiple add-ons and changes as I kick the tires during the preseason weeks. Some functionality is still not added, but I figured that it was far enough along to put it out there and let the masses give me feedback.

If you only view it on a phone, please try to see if on a monitor of some size bigger. I realize for quick information we all rely on our phones, but as far as websites go it is beyond my pay grade to maximize so many aspects of this thing for a phone so there has to be some give and take. Isn’t interesting that we call it a phone when anymore the phone part of it is just a fraction of what we do with it. 🙂

On that note, if you see errors or want to comment, please use the contact us link to send me a message. I appreciate any feedback good or bad.

2022Stats

2022 Tour Stats

The 2022 Xcel Chassis Tour gave us a host of interesting stats.
Below is a summary of the season and some of the interesting aspects.

We hope that you enjoy and perhaps glean something valuable from the stats.

2022 Xcel Tour Champion | Tyler Bartik (85)

Quick Stats

  • 81 different drivers suited up for a tour race.
  • There were 22 tour races on the schedule
    • 5 drivers competed in every tour race that was run
      • All of those drivers finished in the top 10 in points
        • Bartik, Tyler
        • Hitzler, Richie
        • Sutton, Geoffrey
        • Inglin, Korey
        • Smith Bryce
    • 13 drivers competed in more than 10 of the races
    • 50 different drivers competed in two or more events
    • 31 ran only one tour race
  • There were 18 tour races that took place (one with no feature)
  • 4 events were rained out
  • 21 cars on average answered the green flag
    • 28 was the biggest field, 10 was the smallest
  • Over the course of the 18 races, 388 cars were scored
  • There were 406 laps completed in the tour races this year.
  • Bryce Smith (7$) was the only driver to complete all of those laps.
  • Korey Inglin (2B) and Doug Newbigging both had the most DNF’s (5 each) and still finished in the top 10 in points
    • Korey Inglin – 4th
    • Doug Newbigging – 10th
  • The average race temperature this season was around 76 degrees
  • There were 5 races where the red flag was flown
    • Lance Garrison (7S) – Lindas Speedway | hit pit entrance wall at speed, ambulance – no transport
    • Motorcycle driver was injured at Bloomsburg – no Xcel feature
    • 6 cars were flipped in tour features. There were a few during qualifying, but that stat was not kept this year
      • 2 cars Big Diamond on the same night (5S, 61S)
      • 2 cars Action Track
      • 1 Lindas (20K)
  • There were 6 different winners
    • 5 wins | Tyler Bartik (85)
    • 4 wins | Richie Hitzler (9RGR)
    • 4 wins | Korey Inglin (2B)
    • 1 win | Geoffrey Sutton (5S)
    • 1 win | Justin Schraden (88)
    • 1 win | Brenton Miller (29M)
  • Tyler Bartik won from furthest back in the field after starting 16th
  • Three drivers won from the pole (2B Inglin & 9RGR Hitzler & 29M Brenton Miller)
  • All other features were won from inside the top ten starting spots

Most Position Gained | Season & Single Race

Most positions gained from starting spot. This stat only included where you started vs. where you finished. If you spun, went to the back and came back through, those passes were not part of this stat.

  • Most gained over the course of the season – top 5
    1. Bryce Smith (7$) | 82 spots
    2. Tyler Bartik (85) | 79 spots
    3. Richie Hitzler (9RGR) | 55 spots
    4. Christian Smith (69) | 53 spots
    5. Ray Gradwell (28) | 51 spots

  • Most positions gained in a single race
    1. Ray Gradwell | Lindas Speedway, 7/2/22 – Started 25th, finished 6th
    2. Tyler Bartik | Penn Can, 9/17/2 – Started 21st, finished 3rd
    3. Josh Towner | Penn Can, 9/17/22 – Started 26th, finished 10th
    4. Zach Mills | Penn Can, 9/17/22 – Started 29th, finished 13th
    5. Tyler Bartik | Lindas Speedway, 6/17/22 – Started 16, WON the feature

Average Starting Spot | Average Finish – Top 10 in Points

Driver | Average Starting Spot | Average Finishing Spot | Gain/Loss

  1. Bartik | 7 | 3 | +4
  2. Hitzler R. | 6 | 3 | +3
  3. Sutton | 6 | 7 | +1
  4. Inglin | 7 | 9 | -2
  5. Schraden | 6 | 7 | +1
  6. Smith B. | 13 | 9 | +3
  7. Hitzler-Mays | 11 | 10 | +1
  8. Gradwell | 12 | 10 | +2
  9. Smith C. | 16 |14 | +2
  10. Newbiggin | 16 | 14 | +2

Tech Stats

There was only one car that did not pass tech. The 12 of Tommy Nettleship was called for a rear tire being out to far according to the rules. He was not aware of the rule.

  • (10) Tyler Bartik
  • (8) Richie Hitzler
  • (5) Korey Inglin & Geoffrey Sutton
  • (3) Tommy Nettleship
  • (1) Justin Schraden [88]
  • (1) Eric Whitby [12E]
  • (1) Kenny Harris [Crown 7]
  • (1) Sam Sciccitano [28S]
  • (1) Austin Daniels [71D]
  • (1) Tiffany Mays [8]
  • (1) Bryce Smith [7$]
  • (1) Ray Gradwell [28]
  • (1) Brenton Miller [29M]
  • (1) Josh Bewley [78]

Races Held vs. Rain Outs

TrackScheduledRaced
Hamlin66
Lindas54
Big Diamond33
Penn Can31
Bloomsburg11
Lincoln11
Action Track (Kutztown11
Bridgeport11
BAPS Speedway10

Poker Series Winners

Hamlin – John Martinsky Sr. | Winning Hand – THREE 5’s

Big Diamond – Korey Inglin | Winning Hand – PAIR Aces

Lindas Speedway – Tyler Bartik | Winning Hand – TWO PAIR, Aces and Kings

This completes the stats compiled for the 2022 season.
We would like to say thanks and recognize all of the drivers who competed with the Xcel Tour series in 2022. Your participation and being part of the community of Xcel drivers make us all better and we hope that you enjoyed your season and we will see you back in 2023!

08_VH_Sr_Cropped

The Backstory: Tim Van Horn Sr.

I had the opportunity to speak with Tim Van Horn and just asked: “Tell me about your dad and let’s tell the racers who are racing in his memory a little of what he was about and why an Xcel race would carry his name.

We talked for the better part of an hour telling stories and relating not just who he was, but what he was like and why this is a fitting tribute to remember him.

The shortest reason is, Sr. is a person through happenstance stumbled upon the Xcel series, drove a race car for the first time and it left a lasting impression – which is something this author can relate to.

Tim Sr. was surrounded by racing his entire life. Working in a trucking business he worked hard, and driving a race car was a late love in his life.

He lost his father at the early age of 50 and when he turned 41 he also suffered a cardiac emergency. Coupled with a diagnosis of diabetes, he was pragmatic about his time on this planet.

A fellow racer named Kyle Gardner introduced the Xcel class to Tim Sr. and he purchased his Xcel in 2008.

For a few years, he raced when time permitted and while never a winning car, he was competitive and loved the series. He was lucky enough to have help from the Mady’s and Geezer. They talked setups and tweaks like many of us do mutually benefitting by collaboration.

He didn’t just love Xcel racing, it was remarked, that if you did not know where he was, you might find him at the food stand enjoying a hot dog and holding a coke. He was that type of guy.

Inevitably, his health concerns stopped him from participating and he turned the franchise over to his son Timmy in 2012.
Though not actively driving, he remained part of the series well after his helmet was on the shelf. He often was just behind the scenes helping without the fanfare. Along with supporting the team and the relief driver, he was active in the Xcel community and a frequent communicator with Doug during his time as a non-driver.



Fora time, one of the teams had a side-by-side and it was trailered to tour events as sort of an unofficial Xcel tow/push truck. When there was an appeal to help fund flashing safety lights, Van Horn Sr. was instrumental in the purchase of that equipment.

He was known to care about safety and some of the improvements in our series can directly be accredited to his insight.

There was a team in the chase for the championship who like many were down on their luck nearing the end of the season. Tim Sr. agreed that if the need was there, they could use his equipment to chase the title. Turned out they didn’t end up calling on him, but his selfless manner and willingness to help would have been offered and that is the reason so many people looked up to him.


He was only 58 years old when he passed has left behind three children including Tim Van Horn whom you have met at the track.

The man had a big heart, drove a truck and loved racing.

A great story that most of us can directly relate to.

Another driver who was a part of our Xcel family both as a driver and supporter.

We are sure you can appreciate the tremendous fundraising that has taken place to make this a marquee event, now you have some understand of the why it was done and the actual person behind the name.

God Speed to Tim Van Horn Sr. and thanks to all of the people who have made this memorial possible.

See you at the track!